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Digital Marketing Classroom Training

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Modules of Digital Marketing :

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Socail Media Marketing (SMM)
  • Email Marketing
  • Affiliate Marketing

SEO

Search engine optimization is mix of coding and linking solutions that allow for certain websites to rank higher than others when specific keyword phrases are queried. SEO can start on or off page depending on the long-term goals of the campaign.

SEO Training Topics
On – Page
  • Meta Tags
  • Header Tags
  • Image Optimization
  • Favicon Creations
  • Canonicalization
  • Content Optimization
  • Anchor Text
  • Sitemap Generation
  • Robot.txt Creation
  • Google Analytics Account setup
  • Webmaster tools setup
Off – Page
  • Directory Submission
  • Social BookMarking Submissions
  • Blog Commenting
  • Article Submissions
  • Photo Sharing
  • Video Submissions
  • Classifieds Submissions
  • Forum Submissions
  • Q&A Submissions
  • Document Sharing
  • Infographis Submissions

 

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