How Business Analysts Add Value to Product Development
The Role of Business Analysts in Driving Successful Product Development
In an increasingly competitive and customer-driven market, building the right product is just as important as building the product right. Organizations often invest heavily in technology, design, and marketing, yet still struggle with products that fail to meet customer expectations. This gap is where Business Analysts (BAs) play a crucial role. By acting as a bridge between business goals, customer needs, and technical teams, business analysts add measurable value throughout the product develop...
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Author: Harin Thakar