How Business Analysts Add Value to Product Development
"The Business Analyst's Role in Driving Successful Product Development"
Product development is frequently viewed as the domain of designers, engineers, and product managers, with business analysts (BAs) treated as a peripheral function that simply documents what has already been decided. This perception undervalues the role. In practice, business analysts contribute substantially to product development at nearly every stage, from initial ideation through post-launch evaluation. Their contribution lies not in building the product itself, but in ensuring that what get...
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Author: Rakshandha Ranjit