By
Abhishek Kadam
Posted on August 13, 2025
Enterprise Analysis: Activity which determines business needs, refines, clarifies and validates the definition of that need to determine the best solution approach before requirements are written. It consists of following analyses:
SWOT Analysis: SWOT is a strategic situational analysis technique used to understand:
Internal capabilities → Strengths & Weaknesses
External environment factors → Opportunities & Threats
Strengths (Internal, Positive): Things the organization does better than competitors or that support success. Examples:
Strong brand reputation
Skilled workforce with niche knowledge, expertise
Geographical location, resources available in the area
Loyal customer base, faster RFP responses
State of the art technology, Unique selling points (USPs)
Weaknesses (Internal, Negative): Internal limitations that hinder performance. Examples:
Legacy systems
Skill gaps
High operational costs
Poor data quality
Opportunities (External, Positive): External conditions the organization could take advantage of. Examples:
New markets, new USPs, trends, seasons, time of year
Regulatory changes, economic reforms, compliance changes
Emerging technologies
Changing customer behavior
Threats (External, Negative): External factors that could harm performance.Examples:
New competitors
Market downturn
Environmental factors analysis: Two types: 1. Internal 2. External
PESTLE is a macro-environment analysis technique used to identify external forces that influence business strategy and change initiatives.
Political (Government policies, Taxation changes, Trade regulations )
Economic ( Inflation, Interest rates, Exchange rates, Economic recession)
Social ( Population aging, Lifestyle changes, Customer expectations, Workforce culture)
Technological ( Automation, AI, Cloud computing, Cybersecurity trends)
Legal ( Data protection laws, Employment laws, Industry regulations)
Environmental ( Climate regulations, Sustainability expectations, Energy consumption)
MOST is an internal alignment technique that checks whether the organization’s direction and execution are aligned.
Mission: Why the organization exists. E.g.: Purpose statement, Core reason for being
Objectives: Specific, measurable goals. E.g.: Increase market share by 10%, Reduce operating cost by 15%
Strategy: High-level approach to achieve objectives. E.g.: Digital-first, Cost leadership, Market expansion
Tactics: Operational actions to execute strategy. E.g.: Implement CRM, Outsource non-core activities
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Root cause analysis (RCA): Can be clubbed with As is situation analysis under Gap analysis. Technique used e.g.: Fishbone diagrams.
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Gap Analysis is a structured comparison between the current state and the desired future state to identify what must change. Gap analysis = Current state analysis -> future state analysis -> RCA
Gap Analysis typically comes after: PESTLE, MOST and SWOT.
Identifies the Delta (difference), Steps involve:
Generate Strategic Options
Assess Each Option Against
Shortlist Viable Strategies/ Solutions
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Stakeholder Analysis is the systematic identification and assessment of people or groups. It distinguishes them into groups:
Project stakeholders: BA, Devs, Architects, QA, QC, specialists, Testers, PM
Business stakeholders: PM, client, Sponsors, Ops, SMEs
3rd Party stakeholders: anyone outside the project and business
Negative stakeholders: Competitors, hackers, government.
RACI: Responsible, Accountable, Consulted, Informed
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Risk Analysis is the systematic identification, assessment, and prioritization of uncertainties that could affect the success of achieving the future state.
Each risk is typically assessed by: Probability (likelihood of occurrence i.e.: Low / Medium / High) and Impact
Risk Exposure = Probability × Impact
Avoid – change strategy to eliminate risk
Mitigate – reduce probability or impact
Transfer – outsource or insure
Accept – acknowledge and monitor
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Feasibility Analysis evaluates whether solution options are realistic, achievable, and worth pursuing, considering constraints, risks, and organizational readiness.
Risk Analysis and Feasibility Analysis do overlap in dimensions in that both have following dimensions:
Technical
Operational
Organizational
Legal / Regulatory
Financial
Environmental
Strategic
But both will assess these dimensions differently
Decision Analysis is a structured, rational approach to comparing feasible solution options and selecting the one that delivers the highest business value with acceptable risk.
Output here is a clear recommendation based on all factors discovered till now.
Enterprise analysis (strategy analysis) flow:
Strategy context: MOST analysis
External environment: PESTEL analysis
Stakeholder landscape: Stakeholder analysis
Strategic position: SWOT analysis
Problem understanding: Gap analysis
Root cause analysis
Change definition: Gap analysis (5,6,7 are all Gap analysis)
Solution viability: Feasibility analysis
Risk & uncertainty: Risk analysis
Decision-making: Decision analysis
Value justification: Business case document & value analysis
A Business Case consolidates Enterprise Analysis findings/ analyses results into a single doc to justify investment.